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Where to try viral K-beauty products & services in Virginia

By Ellery Weil

May 14, 2025

K-beauty products and services are making waves across social media. Check out these Virginia spots to try them for yourself.

Attention, beauty gurus! Whether you’re a skincare fiend, love following the latest TikTok lip gloss trends, or a newbie trying to learn more about the beauty world, there’s a good chance you’ve heard of Korean beauty products and their dedicated American fanbase. Korean beauty—or K-beauty, as it’s often abbreviated to—has been making more and more headlines across the United States, and many Virginians want to enjoy it for themselves.

But what makes K-beauty different from other beauty products from around the world? While there’s no one specific product, brand, or ingredient that defines K-beauty, some signatures of Korean beauty brands and products include an emphasis on high-quality, scientifically developed skincare products including cleansers, moisturizers, and more, as well as a very natural, “clean” look to makeup, with an emphasis on soft color tones.

While many American fans of K-beauty became interested due to its reputation for excellence in skincare, others may have found it through the Korean pop music, or K-pop, scene, which has also gained increasing prominence in the United States. But whatever sparked your interest in K-beauty, there are plenty of spots across Virginia where you can try it out, from shops selling K-beauty brands to spas and salons specializing in K-beauty treatments. Have a look at some spots around the Old Dominion where you can check out the hottest viral K-beauty trends.

a variety of k-beauty products

Popular K-beauty products include cleansers, face masks, blemish patches, and more. (Ellery Weil)

Where to buy K-beauty products

Aritaum

Multiple locations in Annandale, Centreville, Chantilly, and Fairfax

For a truly authentic K-beauty shopping experience, it’s hard to beat a trip to one of Aritaum’s four Virginia locations. After all, this K-beauty chain not only has dozens of locations in North America but also over 1,300 stores in South Korea itself. This is the home of over a dozen brands, including both upscale and more affordable options for you to explore.

Beauty City

4115 John Marr Drive, Annandale

This beauty supply store is small but mighty. Located in Annandale, within a shopping center that also features authentic Korean restaurants and grocery stores, Beauty City carries a diverse range of Korean beauty products, including not only popular skincare but also hard-to-find Korean fragrances, lip and eye makeup, and more. With 4.9 stars on Yelp, this outlet has been in business for over a decade for a reason.

Besfren Beauty

Eden Center, 6795 Wilson Blvd. #1B & C, Falls Church

Since 2016, Besfren Beauty, a beauty and skincare outlet launched by New York dessert haven Besfren Cafe, has been providing an exciting space to discover Korean beauty brands in Northern Virginia. The shop features attractions such as the “Wall of Masks,” which showcases an extensive selection of face masks, and a “Fairy Washing Stand” where customers of all ages can test products before making a purchase.

Sun World

13633 Warwick Blvd Suite 4b, Newport News

In Newport News, Sun World is the place to go for not just K-beauty, but all things Korean! This cheerful, self-described “Korean K-store” has popular blind box collectibles, a selection of clothing featuring branded characters and K-pop bands, accessories, and more. There is also a K-beauty selection featuring a range of products, including branded merchandise from Sanrio, Sonny Angel, and other popular labels.

THEFACESHOP

7031 Little River Turnpike, Annandale, and 13830 Lee Hwy, Suite 15, Centreville

THEFACESHOP’s Annandale and Centreville locations are two of over 2,500 shops in 25 countries, serving as K-beauty headquarters wherever they are with an extensive range of products by top brands from across Korea. For those who cannot make it to either location, the Virginia stores share a website, allowing you to explore their full range of products, including moisturizers, sun care, fragrance, and more. While you’re there, you can also sign up for their mailing list for special offers and discounts!

K-beauty spas and salons

Klar Spa Studios

2931 Eskridge Rd 2nd Floor Suite C1, Fairfax

A self-described “K-beauty clinic,” Klar Spa Studios in Fairfax’s Mosaic District specializes in crafting bespoke K-beauty skincare treatments to promote long-term skin health. The spa offers fully curated skincare programs, “skin reset” facial appointments, and Korean scalp massages among the services customers can book online. For those who truly can’t get enough of K-beauty and skincare, Klar also offers a monthly VIP membership program that provides access to regular treatments and exclusive discounts.

King Spa

25330 Eastern Marketplace Plaza, Chantilly

One of the best-known and largest Korean day spas in Virginia, King Spa is home to dozens of treatments, experiences, and facilities, including indoor and outdoor pools and a variety of different saunas. Check out their Amethyst Crystal Salt Room, book a massage or a facial, and enjoy both Korean and American food at their onsite dining hall—there are plenty of options to make your visit into an all-day experience!

SoU the Spa

2851 Gallows Road, Falls Church

One of Northern Virginia’s largest Korean beauty spas, SoU offers facial and skincare treatments, as well as top-of-the-line scalp and hair care at their “head spa” treatment center. Their founder has over 25 years of experience working with Korean skincare products and has been bringing them to American customers for over fifteen years.

This article first appeared on Good Info News Wire and is republished here under a Creative Commons license.Check out these Virginia spots for k-beauty productsCheck out these Virginia spots for k-beauty products

Related: Russian manicures in Virginia: What to know & where to go

  • Ellery Weil

    Ellery Weil is a historian and writer who holds degrees from the University of Michigan and University College London. In her spare time, she likes cooking, theater, and petting dogs she meets on the street.

CATEGORIES: LOCAL BUSINESS
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