This week, my timeline was filled with all manner of takes on music from the 2010s.
One song in particular struck the deepest nerve in the collective consciousness and that was “Home” by Edward Sharpe & The Magnetic Zeros. But the vocals of Jade Castrianos are what make the song what it is. You (probably?) know it. It’s the one that goes:
Alabama, Arkansas, I do love Ma and Pa
The most popular take I saw about this song this week is that it in fact is the “worst song ever made.” The enthusiastic responses to this take spread across the algorithm with a vengeance.
“Straight up Baby Shark for adults.” “Disgusting.” “Music to buy Axe bodyspray to.”
Those were just some of the posters chiming in with their agreement.
I have to say, I was taken aback. “Home” is a fun song. An earworm that’s rattled around my brain since I can’t remember when. I truly don’t understand the hate.
Even Pitchfork, that most pretentious corner of music criticism, had good things to say about “Home” way back in 2009. In its pan (4.1) of the album that “Home” was released on, Pitchfork calls the song “glaringly original” and “a jaunty duet” that justified the album’s existence.
Interestingly, all the hate on “Home” spawned a lot explorations about what was happening in the zeitgeist in the 2010s that fueled some of its hallmark features: stripped down exposed brick in restaurants along with edison bulbs and mason jars; the widespread adoption of twee branding; and the obsession with craft cocktails.
I think the 2010s’ stripped down designs and reclaimed wood was a reaction to the Y2K era’s obsession with technology and early 2000s maximalism. As a local business reporter in Richmond, it was obvious to me at the time that people and businesses were yearning for experiences that felt more “natural” and less wasteful. They wanted things to slow down and produce better quality.
[Editor’s note: The algorithms we’re all now victims of also played a big role in making us feel like we were seeing exposed brick, edison bulbs, and mason jars at every new eatery at the time. There’s even a whole book about it, which I highly recommend.]
The best example I can think of is an advertising guy who opened an actual general store and soda fountain in 2016 in Church Hill in Richmond. He was literally selling cute, but functional, brooms, and was in coveralls when I interviewed him.