Virginia Beach Company Plans to Step up Mask Production

E-cigarette producer speeds up production to match needs in the area

VIRGINIA BEACH — A local company that makes disposable face masks and surgical masks plans to create 180 jobs and invest $5.3 million to grow its operations in the area.

Gov. Ralph Northam announced Thursday that PremiumEstore LLC will expand its operation in the Virginia Beach area by purchasing new equipment and hiring more people to increase its manufacturing capacity, news outlets reported.

PremiumEstore has been an e-cigarette distributor since 2008, but the company pivoted to PPE production in March. It began operating as Premium-PPE and producing AmeriShield masks.

Northam said the company can currently produce up to 20 millions masks a month.

Premium-PPE will receive incentives through the Virginia Jobs Investment Program, which assists and funds employee recruitment and training.

“Throughout the course of this public health crisis, we have seen Virginia manufacturers like Premium-PPE adapt their business models to stay viable and help keep people safe,” Northam said. “By growing its manufacturing capabilities, Premium-PPE will help support our present and future needs and continue to play a vital role in producing critical health care supplies for the Commonwealth and states across our country.”