Have you spotted giant LOVE signs across the commonwealth? We found some of the coolest ones, because Virginia is for lovers, after all!
The Virginia LOVEworks signs aren’t just sprinkled throughout the state for art’s sake! They are actually part of a statewide program that’s designed to promote travel throughout the commonwealth, as well as strengthen the awareness around the “Virginia is for Lovers” slogan. That slogan has actually been the state slogan for the last 50 years.
You might have seen the signs at various Welcome Centers around the state, and in 2013, the Virginia Tourism Corporation established a LOVEwork Reimbursement program. With 16 LOVEworks signs created during the program’s first year, it’s gone on to become a success, with more than 300 LOVEworks signs constructed throughout Virginia since then.
We’ve picked out 10 of the coolest LOVEworks signs, which wasn’t an easy feat, but we’ve organized those 10 favorites by locality in alphabetical order.
Bedford
You might recognize the Peaks of Otter Winery at Johnson’s Orchard from our apple picking post, but we appreciate how they decorated the giant apple for the fall. It’s fun and festive.
Photo Credit: Lovicarious on Instagram
Chesapeake
Your eyes aren’t deceiving you! This LOVEworks sign features some of the animals that can be found in the area, including the blue crab, some river otters, a blue heron, and friendly bears. This sign was crafted with loblolly pine.
Photo Credit: Ken Hendricks on Instagram
Franklin
Sometimes you’ll find a unique LOVEworks sign that’s not actually a freestanding sculpture. This LOVEworks mural is in Downtown Franklin, featuring four different snapshots of the city. There are kayakers on the Blackwater River in the L, while the O features a view of the downtown area, with the Franklin Cruise In depicted on Main Street. The V features some fishermen at Barrett’s Landing, while the E features attendees from “We Be Jammin’.”
Photo Credit: Emily Ballance
Glen Allen
This LOVEwork can be found at The Cultural Arts Center. It features many opportunities that visitors can experience, through performing and visual arts held by the center.
Photo Credit: Anthony Radzimo on Instagram
Harrisonburg
The Oasis Arts and Crafts Center in Harrisonburg’s LOVEwork was crafted by local artists, Harrisonburg High students, and community volunteers. There’s a lot of LOVE in the piece, since the larger tile features the word “love” in many different languages.
Photo Credit: Andrew Cothern on Instagram
Pennington Gap
This specific LOVEwork sign is a love letter to the region’s heritage. From tobacco farms to railroad history, and even the historic Lee Theatre, this sign has it all.
Photo Credit: Harold Jerrell
Richmond
This LOVEwork sign is ready for the races! You can find this one at the Richmond International Raceway, featuring bits and pieces from NASCAR race cars, as well as different NASCAR races. If you look closely, you might even recognize some famous numbers.
Photo Credit: Sarah Hauser on Instagram
Roanoke
If you like digging for (home) goods, Black Dog Salvage might just have the treasure you’re looking for. Their LOVEwork sign was made with a mix of industrial elements and musical instruments, and was crafted in their fabrication shop. If Black Dog Salvage sounds familiar to you, then you might’ve seen Salvage Dawgs on the DIY Network! The show ended after 11 seasons back in 2020.
Photo Credit: Lovicarious on Instagram
Smithfield
This particular LOVEwork likes to “ham” it up in the spotlight. We’re not “bacon” this up! After all, Smithfield (and Isle of Wight) is known for the World’s Oldest Ham (and its Ham Cam).
Photo Credit: Elly Condit
Wytheville
If you’ve ever driven on Interstate 81, you’ve probably seen a giant water tower in the shape of a colorful hot air balloon off the highway. That colorful staple even made it into Wytheville’s LOVEwork sign, where you can even stay on the ground and pose for a nice picture with it.
Photo Credit: Lindsay Davies
Have you spotted LOVEworks signs across the state? Share your favorites with us over on social media. We’d love to see your photos.